A blogging friend told me that he would like a blog that regularly earns him income on a monthly basis.
It
is possible to make money from your blog, but it is important to have
realistic expectations. It takes hard work and is not going to happen
over night.
Most blogs will fail to
earn any money, so it is advisable to keep your day job and work
seriously on your blog in your free time.
But
if you do make it, blogging allows a very flexible lifestyle. You can
blog from anywhere in the world and you don’t even need to work to make
money as your blog and content work for you constantly.
Ingredients for making money
These ingredients are needed to be able to to make money from your blog and you should work on these first before focusing on monetization:- Topic. The topic of your blog has to be able to be monetized. Some topics are tougher than others so make sure your topic has an audience interested in spending money if you want to monetize the blog. See: How to pick your blog topic.
- Value. You need to create value for your visitors to be able to retain some of the traffic you get, to have your visitors spread the word about your work and to start building trust with your visitors. See: How to create great content.
- Traffic. You need traffic to your blog. Without people visiting your blog, it will be very hard to get any revenue from the blog. See: How to grow blog traffic.
How to make money blogging
There are several different ways you can make money from your blog. These are some of the most popular ways.
Most commonly you will be able to pick and choose between several of the methods below and diversify your blog income.
- Become an affiliate
Find
opportunity in markets and products you are familiar with. Are you
using a product that makes your life easier? Have you read a book that
inspired you? As long as the product is targeted and relevant to your
blog readership, become an affiliate and promote it.
There
are thousands of companies who will pay you commission for sales that
you generate through your blog. This is called affiliate marketing and
is arguably the best source of blog revenue. Finding these companies is
simple, just do a Google search for products you like with “affiliate”
added on.
Create valuable content
about the product, help people use the product better, show how the
product can improve their lives, and earn money when they click your
link and buy the product.
- Pay-per-click ads
Google
Adsense is one of the easiest ways of making money. You place a piece
of code on your blog article and Google automatically lists ads relevant
to the topic of your blog. Google pays per click and depending on the
popularity of the topic you write about, a click can earn you anything
from few cents to several dollars.
Negative
side of Adsense is that many people have banner blindness (many
visitors dismiss banner ads as they find them intrusive), tend to find
ads annoying and ignore them.
- Sell your time
You could sell your own time. Become a consultant and charge for people to have one-on-one coaching with you.
- Sponsorships
You
can try your luck and sell banner ads directly to advertisers. Find
products relevant to your audience and simply contact the company and
aks if they would be interested in sponsoring your blog.
- Own product
Develop
something that is genuinely helpful to people, that solves some kind of
a problem that they have. Package the product in a specific format and
sell it. E-books, webinars, courses are some of the popular formats.
- Paid reviews
There
are several networks that allow blogs to monetize by writing paid
reviews. Negative points to this are that you don’t get paid very much
and the content you end up creating is of less worth to your visitors
compared to the best content.
You
will also discover that many people will contact you directly asking to
buy reviews or text links. Even though many bloggers accept these, I
would recommend to ignore these offers as selling links is not something
search engines like and you risk being banned from the search results.
- Donate button
Depending
on the topic and the readership of your blog, a donate button might be
the most effective way of monetizing. PayPal offers these and it just might be the way for you to get rewarded for the help you provide to your readers.
- Use Amazon, YouTube and others
You
can use your existing content to earn passive income on other
platforms. For example if you produce many videos and upload them onto
YouTube, you can become a YouTube partner and monetize your videos.
Similar to this, you can add your blog to the Amazon kindle store and get paid when people read your blog on Kindle.
Experiment,
test and take your time choosing the best monetization method. Don’t
force the monetization and don’t oversell. You will find that the best
methods to make money will come to you naturally.
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